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Video is a Powerful Storytelling Medium - Kayla O'Leary, Mindshare
00:02:14
Video is Key to Connecting With Consumers  - Spencer Hadelman, Advantage Marketing
00:03:52
Data Legislation and Regulations on the Rise - Mike Margolin, RPA
00:04:43
Content is Entertainment - Garrett Cohen, YELLOWPIKE
00:04:49
The Importance of Privacy and Data - Mark Italia, Horizon Media
00:04:20
The Unified Video Landscape - George Leon, Hawthorne
00:03:27
Testing and Learning Is Key to Finding Where Your Consumers Are - Paul Haloulos, BP America, Inc.
00:03:41
Addressable Advertising at The Cross Roads of Linear and Digital Video - Jim D'Antoni, DISH Media
00:06:03
Using True Science to Align Linear and Digital Video - Michael Heberle, IPG Mediabrands
00:06:31
IoT and AR Will Improve the Video Advertising Landscape - Brent Marcus, Quantum XPR
00:04:47
Multi-Touch Attribution and Vertical vs Horizontal Video Ad Formats - Tiffany Ray, Mindshare
00:05:12
The Barriers Around Video Measurement - Amy D'Souza, Constellation Brands
00:02:54
There is No Silver Bullet that Unites Linear and Digital Video - Brett McCall, Fleishman Hillard
00:02:56
The Digital Video Revolution - Geoff Ramsey, eMarketer
00:04:43
The Barriers to Measuring TV and Digital Holistically - Autumn White, Horizon Media
00:03:12
Using Machine Learning and AI to Influence Teams Creative Strategy - Andre Fonseca, FCA
00:04:55
Breaking Down the Strategy in Creating Impactful Content - Rebecca Coleman, Something Massive
00:06:46
The Speed at Which Data and Technology are Changing - Carl Fremont, Wavemaker
00:05:09
There is No Silver Bullet that Unites Linear and Digital Video - Brett McCall, Fleishman Hillard
00:03:38
Insights Around Data, Customer Experience and Success Metrics - Rich Kim, Initiative
00:04:51
Using Data to Create a More Personalized Experience - Mike Law, Dentsu Aegis Network
00:03:31
The Tools Transforming Traditional TV - James Shears, Extreme Reach
00:04:03
Full Funnel Storytelling is the Key Strategy to Success - Jeff Rosenblum, Questus
00:04:13
Always Continue to Prepare for the Future of Video - Steve Fox, Verizon
00:02:55
The Enduring Buyer, Seller Dynamic
00:04:35
The Power of Authentic Social Messaging - Gabriella Mirabelli, CEO, ANATOMY
00:04:35
Finding Trusted and Quality Data Sources
00:03:28
Change is the New Status Quo
00:04:49
Digital Video and Honoring the User Journey
00:04:59
The Role of Cognitive Dissonance in Advertising
00:04:27