Rubizmo Rural Business Models
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The growing potential of rural areas Rural areas cover more than 50% of Europe’s surface and are home to over 20% of its population. They host the continent’s natural resources, nurture its biodiversity and feature spectacular landscapes. They also play an important role in Europe’s economy, with the agricultural sector in particular supporting millions of jobs. However, rural areas face numerous challenges. Global competition, automation, changing markets and environmental challenges significantly impact their activities. RUBIZMO is a new European initiative working to discover the vital ingredients for developing entrepreneurship and successful business models in high potential sectors such as food and agriculture, new bio-based value chains and ecosystem services.
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