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Hi, I’m TK. I’m an entrepreneur, business builder, life and business strategist, and founder behind the SaaS Go-To-Market Program. I believe that you can achieve anything through belief, discipline, and an unstoppable strategy.

At my last startup as a solo founder (ToutApp), I raised over $20m in capital from two of the best venture capital firms in the world and built it from $0 to a multi-million dollar business. And at Marketo (after selling ToutApp to them), I worked with one of the best SaaS PE firms in the world, to deliver one of the biggest and quickest SaaS transactions with its $4.75bn sale to Adobe.

Through my decades-long journey of building startups, I've learned how to start, build, scale, and exit SaaS businesses. This is why I took everything I've learned and distilled it down into actionable strategies that I teach on this YouTube channel.

To learn more about the framework I teach, join our community of Founders and let's go build incredible SaaS businesses!

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Featured video

Go To Market Plan - 6 Steps to Creating a Go-to-Market Plan

TK Kader

92,446 views

4 years ago

Go-To-Market Strategy for Startups (Best of)

Go To Market Plan - 6 Steps to Creating a Go-to-Market Plan

Go To Market Plan - 6 Steps to Creating a Go-to-Market Plan

1,428 views

13 days ago

The 8 Essential Elements of a Killer Go-To-Market Strategy

The 8 Essential Elements of a Killer Go-To-Market Strategy

35,154 views

3 years ago

Go-To-Market Strategy Template

Go-To-Market Strategy Template

19,595 views

4 years ago

How to Differentiate Your B2B Value Proposition

How to Differentiate Your B2B Value Proposition

2,691 views

7 months ago

Go To Market Plan - 6 Steps to Creating a Go-to-Market Plan

Go To Market Plan - 6 Steps to Creating a Go-to-Market Plan

34,877 views

1 year ago

Go To Market Plan - 6 Steps to Creating a Go-to-Market Plan

Go To Market Plan - 6 Steps to Creating a Go-to-Market Plan

92,446 views

4 years ago

Go-To-Market Launch Plan For A New SaaS Product

Go-To-Market Launch Plan For A New SaaS Product

65,529 views

3 years ago

Go To Market Plan - 6 Steps to Creating a Go-to-Market Plan

Go To Market Plan - 6 Steps to Creating a Go-to-Market Plan

51,131 views

2 years ago

Go To Market Plan - 6 Steps to Creating a Go-to-Market Plan

Go To Market Plan - 6 Steps to Creating a Go-to-Market Plan

27,426 views

3 years ago

Strategic Planning for Startups (How to Set Up Your SaaS Go-To-Market Strategy)

Strategic Planning for Startups (How to Set Up Your SaaS Go-To-Market Strategy)

23,452 views

4 years ago

Go-To-Market Slide Example (Where Founders Make Their Biggest Pitch Deck Mistake)

Go-To-Market Slide Example (Where Founders Make Their Biggest Pitch Deck Mistake)

17,201 views

3 years ago

What a Go-to-Market Strategy for Startups Should Look Like (3 Key Questions to Answer)

What a Go-to-Market Strategy for Startups Should Look Like (3 Key Questions to Answer)

11,406 views

4 years ago

SaaS Marketing Strategies (Best Of)

B2B Marketing Strategy: How To Get More Leads For B2B Businesses

B2B Marketing Strategy: How To Get More Leads For B2B Businesses

64,379 views

2 years ago

SaaS Marketing 101 (3 Key Principles to Add to Your SaaS Marketing Strategy)

SaaS Marketing 101 (3 Key Principles to Add to Your SaaS Marketing Strategy)

15,923 views

2 years ago

Partnership Marketing Strategy for SaaS Businesses (Go-To-Market Case Study)

Partnership Marketing Strategy for SaaS Businesses (Go-To-Market Case Study)

15,110 views

2 years ago

SaaS Product Marketing: Strategies That Bring Massive ROI

SaaS Product Marketing: Strategies That Bring Massive ROI

13,659 views

2 years ago

B2B SaaS Company: Marketing Strategies to Grow Faster in 2023

B2B SaaS Company: Marketing Strategies to Grow Faster in 2023

11,787 views

1 year ago

Pipeline Coverage: Advanced Techniques for Generating High Quality Leads for SaaS

Pipeline Coverage: Advanced Techniques for Generating High Quality Leads for SaaS

6,744 views

1 year ago

12 B2B Marketing Strategies For 2021

12 B2B Marketing Strategies For 2021

5,370 views

3 years ago

Marketing: Segmentation - Targeting - Positioning

Marketing: Segmentation - Targeting - Positioning

3,263 views

3 years ago

SaaS Marketing Guide: 5 Strategies for Business Growth

SaaS Marketing Guide: 5 Strategies for Business Growth

5,364 views

3 years ago

B2B Marketing Strategy: 3 Reasons Why Founder-led Sales & Marketing Helps You Win in SaaS

B2B Marketing Strategy: 3 Reasons Why Founder-led Sales & Marketing Helps You Win in SaaS

2,793 views

2 years ago

B2B Lead Generation: Generating High-Quality B2B Leads through Landing Pages

B2B Lead Generation: Generating High-Quality B2B Leads through Landing Pages

4,522 views

1 year ago

SaaS Sales (LeadGen, Funnels & Closing More Deals)

Product Demos That Sell: 7 Elements of Insanely Persuasive Sales Demos

Product Demos That Sell: 7 Elements of Insanely Persuasive Sales Demos

19,452 views

2 years ago

B2B Marketing Strategy: How To Get More Leads For B2B Businesses

B2B Marketing Strategy: How To Get More Leads For B2B Businesses

64,379 views

2 years ago

How To Make A Product Demo Video

How To Make A Product Demo Video

46,526 views

4 years ago

Sales Pipeline Management (Best Practices)

Sales Pipeline Management (Best Practices)

36,984 views

3 years ago

How To Give Product Demos That Sell Using These 5 Tips

How To Give Product Demos That Sell Using These 5 Tips

34,134 views

4 years ago

8 Best Lead Generation Tactics for Software/SaaS companies

8 Best Lead Generation Tactics for Software/SaaS companies

26,918 views

1 year ago

Creating a SaaS Sales Funnel for Your Startup (That Actually Gets You to Product Market Fit)

Creating a SaaS Sales Funnel for Your Startup (That Actually Gets You to Product Market Fit)

21,420 views

5 years ago

Growth Hacking Strategy for SaaS Startups (How to Acquire 100K Users)

Growth Hacking Strategy for SaaS Startups (How to Acquire 100K Users)

15,941 views

1 year ago

How to Make a Product Demo Video

How to Make a Product Demo Video

15,054 views

1 year ago

SaaS Sales 101: Your Guide to The Perfect SaaS Sales Strategy

SaaS Sales 101: Your Guide to The Perfect SaaS Sales Strategy

13,702 views

3 years ago

B2B Sales Funnel: 3 Strategies To Selling A SaaS Product

B2B Sales Funnel: 3 Strategies To Selling A SaaS Product

13,117 views

1 year ago

Pipeline Coverage: Advanced Techniques for Generating High Quality Leads for SaaS

Pipeline Coverage: Advanced Techniques for Generating High Quality Leads for SaaS

6,744 views

1 year ago

Get Your SaaS Business to Product Market Fit

Ideal Customer Profile (3 Things You Need to Know About Creating a GREAT ICP)

35,425 views

5 years ago

How to Create an Ideal Customer Profile for Your SaaS Business (And Use it to Accelerate Growth)

25,976 views

5 years ago

3 Unique Ways to Use Your Ideal Customer Profile to Supercharge Your B2B SaaS Sales Funnel

6,268 views

5 years ago

Creating a SaaS Sales Funnel for Your Startup (That Actually Gets You to Product Market Fit)

Creating a SaaS Sales Funnel for Your Startup (That Actually Gets You to Product Market Fit)

21,420 views

5 years ago

3 SaaS Growth Strategies to Accelerate Your Path to $10M ARR

3 SaaS Growth Strategies to Accelerate Your Path to $10M ARR

2,255 views

Streamed 4 years ago

SaaS Business Model (EP1: How We Came Up With Our SaaS Idea)

SaaS Business Model (EP1: How We Came Up With Our SaaS Idea)

2,316 views

4 years ago

SaaS Business Model (EP2: How We Validated Our SaaS Idea)

SaaS Business Model (EP2: How We Validated Our SaaS Idea)

1,468 views

4 years ago

Finding SaaS Ideas (Why Every Spreadsheet in a Large Organization is a Potential SaaS Business)

Finding SaaS Ideas (Why Every Spreadsheet in a Large Organization is a Potential SaaS Business)

6,611 views

Streamed 4 years ago

Ideal Customer Profile (3 Ways to Implement Your ICP to Drive SaaS Growth)

3,744 views

4 years ago

SaaS Business Model (EP4: SaaS Metrics We're Tracking to Measure Growth & Improve User Activation)

SaaS Business Model (EP4: SaaS Metrics We're Tracking to Measure Growth & Improve User Activation)

1,110 views

4 years ago

3 Types of Micro SaaS Ideas (And How to Know If You're Going After the Right Market)

3 Types of Micro SaaS Ideas (And How to Know If You're Going After the Right Market)

19,569 views

4 years ago

Total Addressable Market (Step-by-Step Guide to Market Sizing in 2020)

Total Addressable Market (Step-by-Step Guide to Market Sizing in 2020)

6,453 views

4 years ago

SaaS Growth Strategy 📈

Strategic Planning for Startups (How to Create Your One Page SaaS Growth Strategy)

Strategic Planning for Startups (How to Create Your One Page SaaS Growth Strategy)

8,191 views

5 years ago

4 Steps of Strategic Planning (To Scale Your Go-To-Market in 2021)

4 Steps of Strategic Planning (To Scale Your Go-To-Market in 2021)

1,499 views

3 years ago

Building Your Startup Team Structure (When to Hire Your First VPs and Build Your Exec Team)

Building Your Startup Team Structure (When to Hire Your First VPs and Build Your Exec Team)

1,167 views

4 years ago

Startup Growth Hacking (How to Double Down on One Growth Engine to Accelerate SaaS Growth in 2020)

Startup Growth Hacking (How to Double Down on One Growth Engine to Accelerate SaaS Growth in 2020)

879 views

4 years ago

The 3 Most Important SaaS Metrics to Track to Accelerate Your Startup and Diagnose Stagnant Growth

The 3 Most Important SaaS Metrics to Track to Accelerate Your Startup and Diagnose Stagnant Growth

2,706 views

4 years ago

Startup Growth Hacking (How to Double Down on One Growth Engine to Accelerate SaaS Growth)

Startup Growth Hacking (How to Double Down on One Growth Engine to Accelerate SaaS Growth)

3,126 views

5 years ago

3 Growth Hacking Tools for Your SaaS Business (Get to the Next Stage of Growth)

3 Growth Hacking Tools for Your SaaS Business (Get to the Next Stage of Growth)

1,732 views

5 years ago

Value Proposition Examples for Your SaaS Business (10x Your Growth and Valuation)

Value Proposition Examples for Your SaaS Business (10x Your Growth and Valuation)

7,092 views

4 years ago

3 Unique Ways to Use Your Ideal Customer Profile to Supercharge Your B2B SaaS Sales Funnel

6,268 views

5 years ago

Creating a SaaS Sales Funnel for Your Startup (That Actually Gets You to Product Market Fit)

Creating a SaaS Sales Funnel for Your Startup (That Actually Gets You to Product Market Fit)

21,420 views

5 years ago

How to Create an Ideal Customer Profile for Your SaaS Business (And Use it to Accelerate Growth)

25,976 views

5 years ago

Customer Acquisition Cost (How to Reduce it and Drive More Customer Conversations)

Customer Acquisition Cost (How to Reduce it and Drive More Customer Conversations)

6,035 views

4 years ago

How to Start a SaaS Business | SaaS Ideas (Best of)

Best SaaS Startup Ideas To Launch in 2025

Best SaaS Startup Ideas To Launch in 2025

14,485 views

2 months ago

SaaS Ideas You'll Want to Steal for 2025

SaaS Ideas You'll Want to Steal for 2025

9,182 views

1 month ago

Software Startup Ideas in 2024 | SaaS

Software Startup Ideas in 2024 | SaaS

78,094 views

11 months ago

5 SaaS Ideas You Can Build as a Solo Founder

5 SaaS Ideas You Can Build as a Solo Founder

44,656 views

1 year ago

Micro SaaS Products - Are They Actually Profitable?

Micro SaaS Products - Are They Actually Profitable?

28,240 views

1 year ago

Go-To-Market Launch Plan For A New SaaS Product

Go-To-Market Launch Plan For A New SaaS Product

65,529 views

3 years ago

7 New AI SaaS Ideas You Can Start in 2024

7 New AI SaaS Ideas You Can Start in 2024

21,263 views

6 months ago

5 UNDERRATED Micro SaaS Ideas That Can Make $1K $80KMonth

5 UNDERRATED Micro SaaS Ideas That Can Make $1K $80KMonth

15,704 views

2 months ago

How To Start A SaaS Company in 2024

How To Start A SaaS Company in 2024

12,640 views

8 months ago

How To Start A SaaS Company in 2023

How To Start A SaaS Company in 2023

69,472 views

2 years ago

SaaS Ideas You'll Want to Steal for 2022

SaaS Ideas You'll Want to Steal for 2022

46,849 views

3 years ago

Software Startup Ideas in 2023 | SaaS

Software Startup Ideas in 2023 | SaaS

39,224 views

1 year ago

SaaS Pricing Strategy

SaaS Pricing: Picking the Best Pricing Strategy for Your Product

SaaS Pricing: Picking the Best Pricing Strategy for Your Product

7,651 views

2 years ago

SaaS Pricing Models (The Smart Way to Price Your SaaS Business to drive LTV and Net Retention)

SaaS Pricing Models (The Smart Way to Price Your SaaS Business to drive LTV and Net Retention)

21,743 views

4 years ago

MRR vs ARR (Which One Should You Use and How Do You Calculate It?)

MRR vs ARR (Which One Should You Use and How Do You Calculate It?)

13,926 views

4 years ago

SaaS Pricing Models Explained (Perfect Tiered Pricing and the Subscription Based Business Model)

SaaS Pricing Models Explained (Perfect Tiered Pricing and the Subscription Based Business Model)

13,196 views

3 years ago

Why Value Based Pricing is the Best Pricing Strategy

Why Value Based Pricing is the Best Pricing Strategy

6,751 views

4 years ago

How to Choose a SaaS Pricing Strategy if You're Starting a SaaS Business Today

How to Choose a SaaS Pricing Strategy if You're Starting a SaaS Business Today

5,166 views

4 years ago

The Most Successful SaaS Pricing Models (How to Price Your Product Effectively)

The Most Successful SaaS Pricing Models (How to Price Your Product Effectively)

4,855 views

4 years ago

SaaS Pricing: How to Price SaaS Products Intelligently

SaaS Pricing: How to Price SaaS Products Intelligently

3,899 views

4 years ago

How to Use the Freemium Model if You're Starting a SaaS Business Today

How to Use the Freemium Model if You're Starting a SaaS Business Today

2,944 views

4 years ago

B2B SaaS Pricing Strategy (Why You Shouldn't Be Afraid to Raise Prices)

B2B SaaS Pricing Strategy (Why You Shouldn't Be Afraid to Raise Prices)

2,727 views

4 years ago

3 SaaS Pricing Strategies to Increase MRR

3 SaaS Pricing Strategies to Increase MRR

2,705 views

1 year ago

SaaS Pricing Pages (How to Design the Perfect Pricing Page for Your Startup)

SaaS Pricing Pages (How to Design the Perfect Pricing Page for Your Startup)

2,612 views

4 years ago

SaaS Startup Tips

SaaS Business Model (And the SaaS Metrics that Guarantee Success)

SaaS Business Model (And the SaaS Metrics that Guarantee Success)

10,008 views

5 years ago

SaaS Pricing Models (The Smart Way to Price Your SaaS Business to drive LTV and Net Retention)

SaaS Pricing Models (The Smart Way to Price Your SaaS Business to drive LTV and Net Retention)

21,743 views

4 years ago

SaaS Funding Options (How to Choose Between Bootstrapping vs Venture Capital)

SaaS Funding Options (How to Choose Between Bootstrapping vs Venture Capital)

2,620 views

5 years ago

SaaS Marketing 101 (3 Key Principles to Add to Your SaaS Marketing Strategy)

SaaS Marketing 101 (3 Key Principles to Add to Your SaaS Marketing Strategy)

15,093 views

4 years ago

Market Segmentation Examples for SaaS (Using Market Segments to Get to Product Market Fit)

Market Segmentation Examples for SaaS (Using Market Segments to Get to Product Market Fit)

7,430 views

5 years ago

Engineer to Entrepreneur (3 Things to Know About Making the Transition)

Engineer to Entrepreneur (3 Things to Know About Making the Transition)

2,047 views

5 years ago

Branding for Startups (Why a Good Brand is More Important Than Any Other SaaS Growth Tactic)

727 views

4 years ago

Customer Acquisition Cost (How to Reduce it and Drive More Customer Conversations)

Customer Acquisition Cost (How to Reduce it and Drive More Customer Conversations)

6,035 views

4 years ago

Value Proposition Examples for Your SaaS Business (10x Your Growth and Valuation)

Value Proposition Examples for Your SaaS Business (10x Your Growth and Valuation)

7,092 views

4 years ago

How to Increase SaaS Customer Lifetime Value (And Why It's the Most Important SaaS Metric to Track)

How to Increase SaaS Customer Lifetime Value (And Why It's the Most Important SaaS Metric to Track)

862 views

4 years ago

The 3 Most Important SaaS Metrics to Track to Accelerate Your Startup and Diagnose Stagnant Growth

The 3 Most Important SaaS Metrics to Track to Accelerate Your Startup and Diagnose Stagnant Growth

2,706 views

4 years ago

SaaS Business Model Explained (How it Works and Why it's Such a Good Business Model)

SaaS Business Model Explained (How it Works and Why it's Such a Good Business Model)

4,812 views

4 years ago

Find Investors and Raise Capital

Startup Funding Options: Should Your Raise Venture Capital or Bootstrap Your Startup?

Startup Funding Options: Should Your Raise Venture Capital or Bootstrap Your Startup?

1,217 views

4 years ago

Debt Financing Advantages and Disadvantages for Startups

Debt Financing Advantages and Disadvantages for Startups

4,487 views

3 years ago

SaaS Funding Options (How to Choose Between Bootstrapping vs Venture Capital)

SaaS Funding Options (How to Choose Between Bootstrapping vs Venture Capital)

2,620 views

5 years ago

How to Secure Venture Capital Funding if You're Starting a SaaS Business Today

How to Secure Venture Capital Funding if You're Starting a SaaS Business Today

845 views

4 years ago

Seed Funding for Startups: How to Raise Venture Capital as an Entrepreneur

Seed Funding for Startups: How to Raise Venture Capital as an Entrepreneur

3,438 views

4 years ago

Convertible Notes, Equity and Startup Funding Explained

Convertible Notes, Equity and Startup Funding Explained

1,651 views

3 years ago

3 Ways to Find Angel Investors for Your Startup (Without Wasting Time with Non-Tech Investors)

3 Ways to Find Angel Investors for Your Startup (Without Wasting Time with Non-Tech Investors)

24,212 views

5 years ago

Investor Pitch Deck - Create a 12 Slide Pitch Deck to Find Investors for Your Startup

Investor Pitch Deck - Create a 12 Slide Pitch Deck to Find Investors for Your Startup

7,652 views

4 years ago

How to Create a Startup Pitch Deck (And What's Really Going Through the Investor's Mind)

How to Create a Startup Pitch Deck (And What's Really Going Through the Investor's Mind)

8,251 views

5 years ago

Total Addressable Market Slide (The Secret to Winning Investors Over With Your Startup Pitch Deck)

Total Addressable Market Slide (The Secret to Winning Investors Over With Your Startup Pitch Deck)

1,880 views

4 years ago

Go-To-Market Slide (3 Critical Pitch Deck Slides Most Founders Get Wrong)

Go-To-Market Slide (3 Critical Pitch Deck Slides Most Founders Get Wrong)

9,510 views

1 year ago

Go-To-Market Slide Example (Where Founders Make Their Biggest Pitch Deck Mistake)

Go-To-Market Slide Example (Where Founders Make Their Biggest Pitch Deck Mistake)

17,201 views

3 years ago

High Performance Founder

The ONE Golden Principle for Startup Founder Success (Happy Thanksgiving from TK)

The ONE Golden Principle for Startup Founder Success (Happy Thanksgiving from TK)

1,419 views

3 years ago

SaaS CEO Routines That Boost Productivity

SaaS CEO Routines That Boost Productivity

4,766 views

3 years ago

How to Be a CEO: What Should the CEO's Day Look Like

How to Be a CEO: What Should the CEO's Day Look Like

2,742 views

3 years ago

The SaaS Founder's Journey: "What Matters at Each Stage"

The SaaS Founder's Journey: "What Matters at Each Stage"

1,708 views

3 years ago

Journaling for Success (How Journaling Goals Helps You Achieve Them)

Journaling for Success (How Journaling Goals Helps You Achieve Them)

665 views

7 years ago

Successful CEOs: How I Use the Holiday Period to Plan My Life

Successful CEOs: How I Use the Holiday Period to Plan My Life

2,451 views

3 years ago

Startup CEO: How To Get More Done

Startup CEO: How To Get More Done

3,322 views

3 years ago

Should you be the CEO?

Should you be the CEO?

2,211 views

2 years ago

Go-To-Market Plan: How To Create a Downturn-Proof GTM Strategy

Go-To-Market Plan: How To Create a Downturn-Proof GTM Strategy

3,269 views

2 years ago

6 Skills for Successful Startup Founders: Maximize your chances

6 Skills for Successful Startup Founders: Maximize your chances

2,277 views

2 years ago

11 Habits Of Successful CEOs

11 Habits Of Successful CEOs

4,379 views

2 years ago

SaaS Founder: Lessons from Being a Go-To-Market Leader to a SaaS CEO

SaaS Founder: Lessons from Being a Go-To-Market Leader to a SaaS CEO

2,000 views

2 years ago

Go-To-Market Strategy Case Studies

SaaS Go-To-Market Strategy Case Study: Trellis

SaaS Go-To-Market Strategy Case Study: Trellis

4,070 views

3 years ago

SaaS Sales Models: Product-Led Growth vs Sales-Led Growth (Go To Market Case Study)

SaaS Sales Models: Product-Led Growth vs Sales-Led Growth (Go To Market Case Study)

4,272 views

2 years ago

Partnership Marketing Strategy for SaaS Businesses (Go-To-Market Case Study)

Partnership Marketing Strategy for SaaS Businesses (Go-To-Market Case Study)

15,110 views

2 years ago

Micro SaaS: Go-To-Market Strategy Case Study (Timmy)

Micro SaaS: Go-To-Market Strategy Case Study (Timmy)

2,172 views

3 years ago

Startup Pivot: Knowing When To Pivot Your SaaS Business Model (Go-To-Market Case Study)

Startup Pivot: Knowing When To Pivot Your SaaS Business Model (Go-To-Market Case Study)

3,245 views

2 years ago

B2B SaaS Company: Scaled to $10M+ ARR & Got Acquired

B2B SaaS Company: Scaled to $10M+ ARR & Got Acquired

8,888 views

2 years ago

SaaS Founder: Lessons from Being a Go-To-Market Leader to a SaaS CEO

SaaS Founder: Lessons from Being a Go-To-Market Leader to a SaaS CEO

2,000 views

2 years ago

Go-To-Market Strategy Case Study: 5X'd Bookings (SieraAI)

Go-To-Market Strategy Case Study: 5X'd Bookings (SieraAI)

1,524 views

2 years ago

Go-To-Market Strategy Case Study: Doubled ARR (SPOTIO)

Go-To-Market Strategy Case Study: Doubled ARR (SPOTIO)

1,099 views

2 years ago

Go-To-Market Strategy Case Study: 3X'd ARR (Bitesize)

Go-To-Market Strategy Case Study: 3X'd ARR (Bitesize)

1,137 views

2 years ago

Go-To-Market Strategy: 2X'd ARR, Broke Through $1M+ ARR (ProFundCom)

Go-To-Market Strategy: 2X'd ARR, Broke Through $1M+ ARR (ProFundCom)

1,020 views

2 years ago

Go-To-Market Strategy: 200% YoY Growth (DailyKarma)

Go-To-Market Strategy: 200% YoY Growth (DailyKarma)

1,048 views

2 years ago